PERSONAL BRAND
Objetive: People, as well as companies, have a brand. Your personal brand needs to have a purpose and
position itself in relation to that.
We can say that personal
brand is the idea that comes to mind when someone else thinks of you or what
you stand out for (values, skills), what sets us apart from other people and
professionals and which others associate with you.
We all have a personal
brand because it represents what you have and what makes us different from
others.
Your way of dressing,
your attitudes, behavior and even your social media accounts are part of your
brand. Your brand will make you the best or the worst candidate for job
openings.
When you study about your
personal brand, to build and develop your brand, you need to answer yourself
some questions like, what are your values, purposes, strengths, skills,
passions, among others.
These answers will be part
of your identity, this is how employers and colleagues will see you.
To better understand your
personal brand, you need self-knowledge, internal analysis, from which you
discover who you really are, analyze where you are and where you are going to. After
that, you define your goals firmly and devise a strategy to achieve them. That
said, the best way to seek knowledge on this subject is with a psychologist.
Reflective - This was a subject that I particularly enjoyed and acquired valuable knowledge.
In the competitive
business world in which we live today, we need much more than knowing and
connecting well with people. One of the skills that I believe to be a great
competitive advantage is connecting people.
Studying this topic, I
opened my mind and realized that it is extremely important for you to open an
account, whether on LinkedIn or another similar site, that said, it is good to “make sure that all your contact points (Facebook, LinkedIn, personal
website, and so forth) are consistent and up-to-date.” (Clark, 2014)
Currently, networking is
one of the best way to get a job, so it is extremely important that you work
with your personal brand, because our brand makes us stand out, be different,
relevant and visible in a specific sector, derived of the added value of our
brand.
I also realized that “professionally, your
personal brand is the image that people see of you. It can be a combination of
how they look at you in real life, how the media portrays you, and the
impression that people gain from the information about you available online.” (Marketing,
2020)
Therefore, another reflection I had is that we have to be very careful in what we put on social media, because nowadays companies are increasingly starting to check our Facebook, Instagram, because, that is part of the Personal brand of candidates for jobs.
An interesting thing that
I discovered while studying about the personal brand is that we can always
modify, improve our personal brand. So, for example, if you have a weak
networking or your personal brand in social media are not good, you can always
improve and there are qualified people for that.
Just don't forget that it
takes a while to build a strong personal brand, so reading and researching I
found that the right word for you who seeks to build your personal brand is
persistence.
Interpretive –
By acquiring the knowledge of what your personal brand is, you can work to
improve it.
By working with your
brand, you can become the best candidate for the job you are looking for.
Having the humility that
you need to improve in some weaknesses and even in some strengths, makes it
easier for you to have a strong personal brand.
Nowadays, the virtual
world has taken strength, so you need to create your brand on social networks
and you need to be noticed.
Thus, it is extremely
important to put into practice what has been studied in the mentioned theme, so
that you do not fall behind other candidates.
Companies constantly
receive similar resumes and what will make the difference between being hired
or not, will be your personal brand.
That's why you must
build, work, promote, communicate and protect your Personal Brand
Decisional -
To initiate with your personal brand, you can do what I did. First of all, you can start by writing things about
yourself. For example, your skills, some words that define you, writing what
motivates you, things you like to do, whether at work or outside, what are your
values, your vision and your purpose.
It requires
self-knowledge to answer these questions, so if you have difficulty answering
these questions, seek the help of a qualified professional.
After answering them, put
the answers in your resume, in your personal life, in your social network.
If you do not have an
account on social networks, open one and ask for help from those who already
have it for longer. Make your personal brand attractive to people.
Don't forget, you need to
be seen, be present, make contacts, be useful. In this way I am sure that you
will have a positive result in your goals.
References
Clark, D. (2014, 12
16). Reinventing Your Personal Brand. Retrieved from Harvard Business
Review: https://hbr.org/2011/03/reinventing-your-personal-brand
Marketing, I.
(2020, 11 17). What is Personal Branding. Retrieved from Influencer
Marketing Hub: https://influencermarketinghub.com/what-is-personal-branding/
https://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf
https://personalbrand.com/definition/
Hello Lucas,
ReplyDeleteI would like to tell you I was an anti-social media user back in my home country. I refused to use these types of channels to show myself to people. It was until I arrived in Canada that I realized how important social media are to get noticed, especially for job hunting purposes. Some things are very different here compared to our home countries. Now I think it is very important to have a professional network here in Canada, where people take your digital identity and branding very seriously.
Regards,
Hello Jean, I confess that I also had no idea of the importance of our personal brand, especially on social networks. It was something I learned a lot when studying this subject and I am also working to always update and improve my personal brand on social networks. I hope you get the performance you want.
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